Patients are searching for content related to procedures and treatments you offer - will they find you? Kospath's SEO services build organic search visibility to ensure you are found by patients when it matters most.
SEO Services for Healthcare Providers
Grow Your Online Visibility to Attract More Patients
Search engine optimization (SEO) plays big role in helping medical and surgical practices get found online when it matters most. Investing in a SEO partner and developing an effective strategy means your practice will be front and center when patients use search engines such as Google and Bing to conduct research or prepare to inquire and move forward with the procedures and treatments your practice specializes in.
Kospath's SEO services bring websites in line with industry best practices and optimize around the search terms that matter most for your business. We take a four step process to establish our strategy and ensure we are always optimizing for more efficient conversions.
Kospath's Approach to SEO
Keyword Research is a core SEO task and vital to any SEO campaign. The process involves studying a healthcare provider's target patients and identifying the high-value keywords and search terms that are most relevant to them. Once identified, this list of keywords will guide patient targeting and website optimization.
A site audit is an in-depth analysis of all on-site factors that contribute to your website’s visibility on the search engines. Site audits asses factors such as site architecture, page speed, internal links, external links, and metadata to look for errors, out-of-practice strategies and determine how the current state of a website is contributing to performance (or lack thereof).
A content audit is a qualitative analysis of all the content on a website with respect to the target keywords and search terms uncovered during keyword research. Content audits guide decisions on what site content should be kept, improved, and removed in order to more effectively target a healthcare provider's target patient.
Competitive analysis in search engine optimization revolves around understanding who a healthcare provider's competition is online and what will be required to surpass them on search engine result pages.
Effective competitive analysis identifies a healthcare providers competitive deficiencies, uncovers opportunities, and establishes a roadmap for how to better compete with those entities ranking on page 1 for target keywords.
Strategy implementation is where everything comes together. Our team leverages the insights collected from the Keyword Research, Competitive Analysis, Content Audit, and Site Audit to improve and create content the will strengthen your practice's relevance and trustworthiness with search engines for key search terms and relevant topics.
Measurement and Optimization
Search Engine Optimization is not a one-off task. As a result, Kospath's work does not end once our initial strategy is implemented.
We provide our healthcare clients with website analytics as well ongoing search engine optimization performance monitoring and analysis to identify new opportunities for optimization as well other, tangential, marketing initiatives (such as paid search, social media, or email marketing).