How Neinstein Plastic Surgery Worked with Kospath to Increase Organic Visibility by 5,605% in 6 Months.
Standing out amongst a crowded and competitive plastic surgery landscape is difficult for most plastic surgery practices.
Neinstein Plastic Surgery was no different. The practice had gone through numerous website redesigns, paid search partners and SEO consultants, with little success. Simply put, nothing was moving the needle in terms of scaling inbound patient leads and establishing a strong digital marketing foundation.
To transform Neinstein Plastic Surgery's digital marketing efforts, Kospath took a 4-pronged approach to developing their digital marketing program:
- Consolidation: We consolidated disparate marketing partners to streamline digital operations and improve data collection for increased efficiency.
- SEO: Our experts performed in-depth SEO, Content and Keyword Audits to uncover opportunities for improvement, and to re-align the practice's website and marketing efforts with their current and future goals.
- Paid Search: We focused on improving paid search lead quality and acquisition cost by fine-tuning audience targeting and advertisement copy, and by optimizing campaign landing pages.
- Site Redesign: High quality images, site architecture, in-depth keyword mapping, the introduction of more effective calls-to-action and smart internal linking are just a handful of areas we focused on to revamp the practice's website.