October 30, 2018

Converting Patient Leads: Situational Education

  Note: The following blog post is an excerpt from our latest eBook: The Ultimate Guide to Converting More Patient Phone Leads. Medical Marketing eBook: Situational Education for Converting Patients If you are responsible for handling inbound calls for a medical practice, you know that no two calls are the same. Each prospective patient has their own unique needs and questions so, to effectively assist […]
February 8, 2018

7 Digital Marketing Tips to Start 2018

Digital Marketing Tips for Medical Practices When it comes to marketing your practice, we know it’s sometimes hard to know where to start. If you’re like other business owners who want to turn over a new leaf with their digital marketing efforts in 2018, the to-do list could be long. Well, we’re here to give you a few ideas about where to begin. Here are […]
February 1, 2018

10 Copywriting Tips for Healthcare Advertising

10 Copywriting Tips for Healthcare Advertising Copy is important. It’s the fundamental building block of all marketing. SEO, Content Marketing, Search Engine Marketing, Email, Brochures, Magazine Ads – you name it. If copy isn’t effective, advertisements do not reach their potential and healthcare advertising is no different. Confessions of an Advertising Man was written by David Ogilvy in 1963. His research for this book was […]
January 25, 2018

Marketing Automation: How to Automate Your Surgical Practice Marketing

What is marketing automation? Marketing automation refers to a category of technology that’s designed to streamline and automate repetitive marketing activities. Today’s marketing automation technologies are typically cloud-based, and focus on introducing efficiencies to a company’s efforts across their website, email, social media, customer relationship management, sales, and performance measurement.   What does marketing automation do, exactly? Most marketing automation technologies are robust – they offer […]