Confessions-advertising-man-David-Ogilvy

10 Copywriting Tips for Healthcare Advertising

10 Copywriting Tips for Healthcare Advertising Copy is important. It’s the fundamental building block of all marketing. SEO, Content Marketing, Search Engine Marketing, Email, Brochures, Magazine Ads – you name it. If copy isn’t effective, advertisements do not reach their potential and healthcare advertising is no different. Confessions of an Advertising Man was written by …

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Marketing Automation: How to Automate Your Surgical Practice Marketing

What is marketing automation? Marketing automation refers to a category of technology that’s designed to streamline and automate repetitive marketing activities. Today’s marketing automation technologies are typically cloud-based, and focus on introducing efficiencies to a company’s efforts across their website, email, social media, customer relationship management, sales, and performance measurement.   What does marketing automation do, …

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