Digital Marketing Tips for Medical Practices
When it comes to marketing your practice, we know it’s sometimes hard to know where to start. If you’re like other business owners who want to turn over a new leaf with their digital marketing efforts in 2018, the to-do list could be long.
Well, we’re here to give you a few ideas about where to begin. Here are 7 quick and easy digital marketing tips your medical or surgical practice can begin implementing this week.
Tip 1: Map all content back to the patient journey.
Content mapping and patient nurturing go hand in hand. Understanding the right time to introduce messages will improve nurturing efforts and patient acquisition.
Tip 2: Own your website and you’ll own your audience.
We all love social media, but in reality, it’s rented land. Access to audiences is subject to how much we advertise and the algorithms of Instagram, Facebook and the like. Invest in a company website and you will own your audience. No strings attached.
Tip 3: Follow up with leads immediately. Every minute counts.
35-50% of all leads are converted by the business that responds first. Prioritize urgency and your medical practice will reap the rewards of doing so.
Tip 4: Track EVERYTHING.
Data gives your the ability to optimize your marketing efforts and personalize your content. Track everything, regardless of whether or not you have immediate plans for the data.
Tip 5: Ask happy patients for video testimonials and give them options.
A happy patient is the best marketing a practice could ask for. Ask happy patients for video testimonials. If they are camera shy, ask if they’d be comfortable leaving an online review instead.
Tip 6: When sending review solicitation emails, include a photo of the doctor seen.
Reviews on platforms like Yelp and Healthgrades are key to building a positive online reputation for your medical or surgical practice. Including a photo of the patient’s doctor can improve conversion rates.
Tip 7: Claim, verify, and uniformly edit all your practice’s online business listings.
Consistency is key when it comes to Name, Address and Phone Number (NAP) information on business profiles. These profiles impact local SEO and help you get found by nearby patients.
Interested in learning more?
Whether you have questions with the tips above or need a hand marketing your practice – Kospath is here to help. Contact us today at 877.846.5768.